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RateUs

Co-founding a startup

The product

RateUs was a web application that helped businesses with customer support feedback.

It was a tool for monitoring customer satisfaction, Net Promoter Score, and the performance of the support team.

Role

Co-founder and Chief Product Officer.

Product strategy, production, and development.

The initial task was to compare the RateUs product to competitors. A competitive landscape study led to a 6-month business and product plan.

With 6 months of runway funding, it was important to execute the product plan quickly and cheaply.

Improvements included an onboarding UI, a brand guide, and a simple product website.

The competitor review revealed how much our feature set was lacking. To close this gap we developed a data export tool and user permission controls.

Achievements

  • A 6-month business and product development plan with budget
  • Competitive landscape analysis with pricing, search and marketing strategies, and social media reach
  • Product website design and development
  • Brand definition and style guide
  • Production management and quality assurance
  • Marketing and advertising strategy
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