Mamamia is Australia's leading online women's news and lifestyle publication.
The revenue model required maximum exposure for the advertising .
Information architecture and UI design with a focus on advertising placement and behaviour.
Development of a responsive UI and design of a CSS framework for the platform.
Development of a template system and component library to remove our dependency on 3rd party frameworks.
Design of self-contained and responsive components which adjust to any screen size.
Use of our analytics data to ensure the advertising was visible to as many readers as possible. It was important that this had minimal impact on the user experience.
When launched our analytics showed improvements in all areas of user engagement. Readers were spending more time on the site and they were now visiting from a wider range of mobile devices.
The analytics showed a decrease in page load times and a drop in client-side errors.
The improvements allowed us to forecast the advertising impressions. This increased the sales team's ability to determine pricing when selling advertising space.