An online rock band competition for Red Bull Japan. The Participants were to use their social media clout to campaign for votes.
Product strategy, information architecture, wireframing, UI/UX, and production management.
The information architecture process produced wireframes for the entire product. This included the teaser campaign, competition web application, and post-competition web site.
A key task was to develop a ranking algorithm which combined "likes", views, and shares in a fair and balanced way.
The graphic designer created these final designs based on the wireframes.