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I Quit Sugar

8-week Program

The product

The 8-Week Program guides people through a process of removing sugar from their diet.

Role

Multi-disciplinary development and maintenance of the web product.

Information architecture, UI design and platform architecture.

After the pilot program uncovered some issues the challenge was to add features in time for the next program.

The goal was to improve the experience for the casual audience and the subscribers.

This involved UI design, platform optimisations, and improvements to the development workflow.

Achievements

  • A unified UI design across the entire application
  • A responsive UI design and implementation
  • A development and deployment workflow with staging and pre-production environments
  • A complete digital brand definition and style guide
  • An design and implementation of an effective live webinar broadcast tool
  • The management of all 3rd party providers such as PayPal, BigCommerce, Stripe, Mailchimp and WPEngine

Impact

The UI work opened the product to users with any screen size on any device.

People could read the shopping lists while shopping, the recipes while cooking, and get their questions answered any time, any where. The portability also helped the sugar-quitters support each other through the process.

The business continued to grow as each 8-Week Program saw around a 50% increase on the last one. The application scaled with the user base and handled traffic spikes from international TV promotions.

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