Red Bull had an exclusive spot for the launch of Apple's new iAd in-app ad platform in Japan.
The project timing and the capabilities of the platform was perfect for the upcoming Box Cart Race event.
Development of the original concept, wireframing, a complete product map and technical specifications.
The iAd platform was not yet public so we were working from specifications provided by Apple.
It was important to know the limitations and produce something that would work on all iPhones.
This required an understanding of the hardware and what would be available to us.
The work resulted in wireframes, flow diagrams, technical specifications and animation storyboards.
The graphic designer created these final designs based on the wireframes.